Tourism New Zealand
Tourism New Zealand has recently partnered with #Meet4Impact on the Enrich New Zealand – Conference Impact project under which TNZ has selected three international conferences coming to New-Zealand whose impacts will be measured to maximise the positive societal impacts conferences generate to communities.
Last September, #Meet4Impact ran workshops with Tourism New Zealand, conference organisers, and local stakeholders to implement its framework for generating, managing and measuring the positive societal impacts across these pilots. The three conferences that are part of the pilot project are the INTECOL International Wetlands Conference 2020 in Christchurch, World Leisure Congress 2022 in Dunedin, International Working Group on Women and Sport 2022 in Auckland.
Each of the workshops offered during our 10-day long visit to NZ were designed and tailored for specific beneficiaries, either the Tourism New Zealand local and international staff, their clients, the local stakeholders from the ecosystem, etc. #MEET4IMPACT accompanied Tourism New Zealand and its stakeholders through exciting experiential learning sessions where participants applied innovation frameworks toward collective problem-solving. From classic seminars presenting basic theory to interactive presentations and peer-to-peer workshops, Tourism New Zealand embarked on a journey that will yield more opportunities to present New Zealand as a worldwide centre of social innovation and will position Tourism New Zealand as a driver of change in their community.
The #MEET4IMPACT team facilitated social impact workshops in Dunedin, Christchurch and Auckland who will host the three pilot conferences, so that the events can have a positive societal impact. We used the #MEET4IMPACT's methodology and went through its four phases of impact making: define, manage, measure and maximize.
In Dunedin, we worked with the 2022 World Leisure Congress that aims to focus on the issue of Leisure and Access in its broadest sense, and comprising at least three dimensions of barriers “physical, socio-economic and symbolic“ in order to be recognized, discussed and overcome, so that all people can enjoy and take advantage of the full form and way leisure.
In Christchurch, we worked with the 2020 INTECOL International Wetlands Conference whose objectives are to showcase recent advances in our understanding of wetland biodiversity and ecosystem management and broaden the awareness of the ‘wise use’ of natural resources for sustainable development.
In Auckland, we worked with the 2022 International Working Group on Women and Sport that has as a mission to engage governmental and non-governmental organisations and individuals for the advancement and empowerment of women and sport globally.
#MEET4IMPACT brought the Brisbane Marketing team and its close partners together in October 2019 for a series of workshops to build their capacity to initiate a social impact project. We focused on facilitating active team endorsement and staff empowerment to increase the recognition of Brisbane Marketing amongst the international business community as a destination of choice for networking events.
Each of the workshops had precise impact objectives, in particular to assist Brisbane Marketing with the hosting of the SIGGRAPH ASIA 2019 Conference and Exhibition on Computer Graphics and Interactive Techniques in Asia. Their theme will be about magical experiences that expand perception and interaction through the creative use of computer graphics and interactive techniques, delivered in completely new innovative ways.
With interactive sessions, #MEET4IMPACT helped participants to map out planned SIGGRAPH activities to understand how they can improve their value to deliver the outcomes that they want, and based on the resources and assets that they have in order to meet explicit business and social impact goals. #MEET4IMPACT also presented to the Brisbane Marketing team a data management strategy to measure, analyse and report the social, economical and environmental impact they will be generating during their event.
NewCities is a global nonprofit committed to shaping a better urban future. They launched a new initiative called “WellBeing City Awards” for which they designated four award categories in order to reflect the many facets of the notion of urban wellbeing: Public Health, Sustainable Environment, Community, and Economy & Opportunity. They convened their first WellBeing Cities Forum in Montreal on June 19-20, during which they recognised the award winners.
#MEET4IMPACT is working with NewCities to better understand the impact the Forum can have on global urban policy-making, how they can convert their stated intention into tangible results, and to communicate this value more effectively.
One of the tools that NewCities has chosen in order to assess the impact of their efforts is to administer a participant self-assessment survey at three different times post-event, to monitor the outcomes over time. The evaluation survey primarily focuses on empowerment and knowledge transfer and seeks to understand whether this has allowed participants to initially increase their capacity, and subsequently implement practices shared during the Forum. Together with #MEET4IMPACT, they will study their impact on participating cities with a list of preselected indicators, such as the expected increase of municipal policies and initiatives that specifically promote wellbeing.
Dubai Business Events
#MEET4IMPACT was in Dubai during the Dubai Business Events' three-day strategic retreat in order to facilitate team building, to work on strategic objectives and to help the employees acquire new social impact learnings. We focused on aligning their activities with government policies to increase the recognition of Dubai among the international business community as a destination of innovation and advanced technology for international business events.
We used the #MEET4IMPACT's methodology and went through its four phases of impact making: define, manage, measure and maximize, to support Dubai Business Events' entire journey to creating, measuring and communicating social impact.
During the workshops, we anchored Dubai Business Events' team in the business sectors of Dubai in order to acknowledge the importance of business events as drivers of positive change. In order to do so, we proposed different interactive activities based on local needs assessment from seven key sectors in Dubai. We also helped participants to align different objectives from major stakeholders to maximize impact as well as to meet business objectives.