Provence Côte d'Azur Events

Building a positive social impact strategy for events

June 2021

Provence Côte d'Azur Events, regional convention bureau, set out to create an innovation platform event, 4EVENT, which aims to enable the event industry to improve its performance and continue to innovate thanks to a training center, an event incubator, support services for event and business tourism and an international coalition of risk management research specific to tourism and events.

Provence Cote d’Azur sought to offer a training course focused on societal responsibility in business, sustainable development and impact through event activities. This led to the creation of a series of workshops titled "Redonner du sens à l'evenmentiel: Durabilité, heritage et stratégies d'impact" (giving meaning back to events: sustainability, legacy and social impact). 

Facilitated by Geneviève from #MEET4IMPACT, the workshops have been put together with the aim of getting local business tourism actors to maximise their social, economic and environmental impact on the long term. 

Corporate Social Responsibility

How the Covid-19 pandemic reinforced the need for companies to integrate responsible approaches to their activities

The need for destinations such as local business tourism players to maximize the positive economic, social and environmental impact of the event long term

What is Corporate Social Responsibility?

CSR is a concept that permeates companies on a daily basis, through various social and environmental approaches in their activities and in their relations with the company's stakeholders. Lots of actors and events already include initiatives in favor of CSR in their service offering.


The general objectives for the participants were:

  • Understand the guiding principles of CSR and value creation as applied to destination management and marketing

  • Acquire the skills in order to be able to set up a social impact strategy and environmental through events

  • Adapt its offer to better meet the expectations of tomorrow's organizers in a way complementary to the needs of its community