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Business Events Sydney

BESydney Impact Programme

Image by Johnny Bhalla

The Client's Mission

After extensive research, BESydney has launched a pioneering social impact program, a first in Australia, focused on identifying and measuring the social, innovation, and knowledge benefits of hosting international conventions in Sydney. Recognizing the lack of a recognized framework for assessing long-term outcomes of such events, BESydney aims to establish a social impact framework that aligns with government and sector priorities, supporting event organizers in amplifying the purpose of their conventions. This initiative is already gaining substantial interest and is expected to be a significant influencer in shaping the future business events landscape in Sydney, New South Wales, and the Asia Pacific region.

The Project's Vision

BESydney, in collaboration with #MEET4IMPACT, has developed a strategy to manage and measure the sustainability performance of business events in their destination. The project, in two phases, includes workshops, a masterclass, and a Theory of Change in phase one, and extends into strategy development, stakeholder engagement, and measurement in phase two. Our support focuses on innovative approaches, involving local stakeholders, aligning with government strategies, emphasizing sector alignment, and promoting an "impact-first" approach. BESydney aims to generate maximum social, cultural, and economic outcomes for Sydney, New South Wales, Australia, and global communities.

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The Client's Goals

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  • Strengthen the value proposition and narrative focused on sustainability performance and positive event impacts, making the destination more attractive, sustainable, and internationally competitive.

  • Develop and embed an "impact-first" approach, enabling accountability for actions and tracking performance across social impact indicators, sustainability pillars, and UN SDGs.

  • Amplify the contribution of business events to the Sydney city and New South Wales Government agendas for social, economic, environmental, and intellectual development, effectively communicating community impacts.

  • Encourage innovation and collaboration in the business events sector, supporting recovery and adaptability to new contexts.

Project's Outcomes

  • Introduction of impact and legacy mindset

  • Capacity building for bid managers 

  • Industry-wide knowledge sharing and application

  • Enhanced event selection based on impact generation

  • Standardized measurement of impact and sustainability across projects

  • Strengthened stakeholder relationships for long-term sustainable partnerships

  • Increased stakeholder collaboration and engagement

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Recognizing Impact

We are excited to share that BESydney, has won the GDS-Movement and #MEET4IMPACT Impact Award for their remarkable "BESydney Impact Programme." This award celebrates organizations dedicated to creating lasting positive impacts through business events, in collaboration with GDS-Movement and #MEET4IMPACT. Genevieve Leclerc, the founder of #MEET4IMPACT, expressed immense pride in BESydney's commitment to sustainability and community collaboration in creating social impact through business events. We eagerly anticipate their continued positive impact on the community and city.

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Interested in knowing more?

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