Our expertise WIP | #MEET4IMPACT

Our Expertise

Helping measure what matters

Business events can do more than convene people—they can shape solutions, drive innovation, and contribute to sustainable progress. At #MEET4IMPACT, our expertise lies in redefining the role of events, using strategic insights and proven frameworks to deliver measurable societal, environmental, and economic benefits.

With a specialized understanding of the events and tourism industry, we’ve developed tools and strategies that integrate impact into every stage of planning and execution. Explore the pillars of our expertise to see how we guide organizations in creating purposeful, high-impact events.

Strategic Impact Design

Measuring & Evaluating Impact

Sustainability

Expertise Pillars

Managing & Amplifying Impact

We specialize in transforming abstract goals into actionable strategies that create meaningful change. Our expertise ensures that organizations can plan for impact with clarity, intention, and measurable results.

Expert Frameworks

We have developed innovative methodologies like the Impact Maker 4-Step Methodology©, which provides clear guidance for defining, managing, and maximizing event impact.

Holistic Planning

Our approach considers the full scope of impact—social, environmental, and economic—ensuring every element of the strategy drives real-world outcomes.

Building Capacity for Change

We empower organizations to adopt these strategies confidently, enabling them to lead impactful initiatives independently and sustainably.

By focusing on strategy, we empower organizations to lead with purpose and build a solid foundation for meaningful outcomes.

4-Step Impact Maker Methodology©

The Methodology we use for our Impact Maker approach provides a clear and structured process for planning and delivering event legacy planning.

Our services

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We excel in transforming plans into action, ensuring that impact is realized and resonates across communities, stakeholders, and sectors.

Stakeholder Engagement

Expertise in creating inclusive and collaborative ecosystems that amplify the reach and depth of impact.

Operational Integration

Embedding impact goals into every stage of event planning and execution, ensuring alignment with broader organizational missions.

Legacy Building

Designing initiatives that leave a lasting, replicable impact on host communities and industries.

Through these strategies, we amplify impact by turning results into momentum—fostering greater engagement, higher aspirations, and long-term value for all stakeholders.

Measuring impact is critical to demonstrating value, fostering accountability, and informing future initiatives. Our frameworks provide a structured, innovative approach to tracking and analyzing outcomes

Comprehensive Frameworks

Tools like the BE Impactful Framework© categorize impacts across social, natural, intellectual, and other community capitals.

Data-Driven Insights

Combining qualitative narratives with quantitative metrics to tell compelling stories of success.

Reflective Evaluation

Expertise in analyzing past initiatives to uncover lessons, refine strategies, and craft impact narratives

Through rigorous measurement and evaluation, we help organizations understand their contributions and build credibility with stakeholders.

BE Impactful Framework©

The BE Impactful Framework© provides a structured approach to categorizing and measuring the broader value of business events. Rooted in Community Capitals Theory, it organizes outcomes into 8 communal capitals:

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Social Capital: Strengthening networks, collaborations, and inclusivity.

Human Capital: Enhancing skills development, equity, and well-being.

Political Capital: Influencing governance, policy, and resource allocation.

Financial Capital: Driving investments and fostering inclusive economies.

Built Capital: Supporting sustainable infrastructure and resilient spaces.

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Cultural Capital: Preserving heritage and showcasing traditions.

Natural Capital: Advancing biodiversity, climate action, and sustainability.

Intellectual Capital: Fostering knowledge transfer, research, and innovation.

The framework transforms intangible objectives into measurable outcomes, enabling organizations to communicate the legacy of their events with confidence.

Sustainability and innovation are at the heart of our expertise, driving systemic change within the events industry.

Aligning with SDGs

Guiding organizations to connect their efforts with global sustainability benchmarks.

Carbon Management Expertise

Supporting reductions in emissions and adoption of regenerative practices.

Promoting Equity and Inclusion

Ensuring sustainability efforts are accessible, diverse, and inclusive.

Sustainability and innovation are at the core of our expertise, and our partnership with the Global Destination Sustainability Movement (GDS-Movement). Stronger together, we align our missions to advance sustainable practices in the events and tourism industry—see a recent collaboration here.

Our expertise in action

The Legacy & Impact Study, in partnership with GainingEdge, Destination Canada and #MEET4IMPACT evaluates the economic, social, and environmental legacies of 16 international conferences held in Canada (2018–2024). Anchored in the BE Impactful Framework©, the study analyzes impacts through the lens of the eight communal capitals, showcasing the broader value of business events nationwide.

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The EASL Legacy Project at the International Liver Congress 2022 focused on raising awareness about liver health, reducing stigma, and addressing the shortage of hepatologists. Through community engagement, the project facilitated early detection, educated the public, and inspired future medical professionals.

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Tourisme Montréal, #MEET4IMPACT, and the AIDS 2022 organizing committee collaborated to create measurable social impact during the 24th International AIDS Conference. The project advanced HIV/AIDS awareness, reduced stigma, expanded treatment access, and influenced policies to strengthen the global HIV/AIDS response.

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