Impact Strategy and Measurement Masterclass
Powered by GDS Movement and #MEET4IMPACT
Fall 2021
Learn the latest social impact theories and approaches to enable you to develop a robust impact strategy and implement measurement processes to monitor and report on performance.
A 4-module masterclass for destination leaders that will redefine, refocus and refreshing perspective on how to approach a legacy planning and impact strategy. You will learn how to develop a legacy and impact strategy around the hosting of business events, how to implement it and how to measure this impact in order to maximize your destination’s overall performance in achieving environmental and social goals. ​
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Module 1:
Exploring Impact
Module 2:
Catalysing Impact
Module 3:
Communicating Impact
Module 4:
Measuring Impact
Optional Module 5:
Creating Impact
Completed Masterclasses
Destination Canada
The challenge
As part of their regeneration strategy, Destination Canada wanted to improve the competency of their DMOs in managing the impacts of tourism and events.
The solution
We delivered an online Masterclass program to build the capacity of destination professionals to develop a robust impact strategy and implement measurement processes to monitor performance.
The GDS/#Meet4IMPACT team will review resulting destination strategies and coach the teams to improve their work and implementation plans.
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The program was rolled out to 23 DMOs in 5 cohorts across all regions of Canada in October to December 2021.
Visit Belfast
The challenge
As part of the development of a new 10 year regeneration tourism strategy, Visit Belfast and Belfast County Council wanted to improve the competency of their DMOs board members and team in developing the positive impacts of tourism and events.
The solution
We delivered an online Masterclass program to build the capacity of destination professionals to develop a robust impact strategy and implement measurement processes to monitor performance.
The 25 participants improved the existing strategy and will use their new knowledge to develop the 10 year strategy which GDS is supporting and will be published in 2022.
