Our articles

September 2020

Article in the September edition of our media partner BoardRoom Magazine : Building Resilience Through Collaboration: Lessons for the future

"Partnering with community-focused venues means accessing their knowledge in different ways. They possess critical expertise in crisis management; security planning; sourcing, logistics and distribution. They collect and analyze data and own data analytics systems which far surpass most associations’ ability to collect and manage that kind of information. "

July 2020

Article in the European Cities Marketing blog : For business tourism to recover, society must recover first

"Pre-existing factors facilitated the implementation of such initiatives and were crucial in enabling a successful pivot: an organisational culture already sensitised to positioning business tourism as a generator of social value; relationships and previous collaborations with community organisations; tested processes for innovation and experimentation; and a history of delivering purposeful legacies."

March 2020

Article in the Global Destination Sustainability Index blog : The social impact of business events

"We envision a future where forward-thinking DMOs will lead a new movement to elevate social and sustainable development policies for the regeneration of our social fabric. Where we can nurture growth in such a way that it benefits the whole system, instead of small pockets of wealth and influence."

March 2020

Article in the March edition of our media partner BoardRoom Magazine : Maximizing Your Impact rough Good Reporting

"Impact management is the practice by which an organiza- tion purposefully manages its resources and assets in order to bridge gaps and meet explicit impact goals. rough this, an organization will reduce its footprint – the negative e ects of its activity on the Earth – and amplify its handprint – the positive impacts it helps create. A er collecting your data and measuring your results, you will want to report on the posi- tive impact you generated with your activities."

November 5, 2019

Article in the November edition of our media partner BoardRoom Magazine : #Meet4impact: Measure what matters

And if you want to read the whole issue- do it here.

"To measure the social impact of its activities, such as an event, the association will want to assess the effects on the local host communities, on the event participants, and on its community of interest as a whole. But how to measure the intangible?"

September 11, 2019

Article in the September edition of our media partner BoardRoom Magazine :  #Meet4impact: Managing your legacy projects

And if you want to read the whole issue- do it here.

"When discussing legacy or impact, one is immediately faced with the prevailing discourse that there is an immediate need for measurement. But while impact measurement is necessary to communicate the value generated by one’s actions and justify return on investment from partners investing time and money, it is mostly possible as a result of a well-planned and executed impact management strategy. This article will focus on the key pre-measurement steps that will set the stage for unrolling a robust strategy."

July 4, 2019

Article in the July  edition of our media partner BoardRoom Magazine :  #Meet4impact: Define your intention first

And if you want to read the whole issue- do it here.

"#Meet4impact series, founder Geneviève Leclercexplores the rst – out of four – key step needed to achieve a successful impact practice. As a purpose organisation, your association is likely constantly seeking to “make a di erence” and create broader value for all of your stakeholders. But where to start? And who can we look up to for an example?"

April 10, 2019

Article in the May edition of our media partner BoardRoom Magazine :  #Meet4impact: An Actionable Impact Framework… and More

And if you want to read the whole issue- do it here.

"The measurement of societal impact will use “impact” as a currency by which the organisation will be able to report on its organisational effectiveness in carrying out its mission, in a similar way that one would report on financial results."

February 11, 2019

Our media partner BoardRoom Magazine announced our exclusive partnership in the latest issue on Understanding Association Legacies.

And if you want to read the whole issue - view it here.

"The key word here is CHANGE. This implies that there is a deliberate process through which one defines a clear intention of generating change and implements a course of action to achieve this objective. Furthermore, by add- ing the term ‘societal’ to “impact”, we weave into this narrative the broader idea that in our day and age, there is a growing expectation that organizations take responsibility for the impacts of their decisions and activities on society and the environment at large."

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