Uncover the latest in sustainability and ESG with ASAE's "Association's Starter Guide." In collaboration with Destination Canada Business Events and the American Geophysical Union, #MEET4IMPACT proudly contributes, offering insights for strategic alignment with sustainability. Immerse yourself in this toolkit, revealing key terms, UN Sustainable Development Goals, and practical examples tailored for associations. Download your copy for a comprehensive guide to kickstart and elevate your organization's sustainability journey.

Explore the highlights of the AES (Association Success, Sustainability, and Legacies) event with seasoned moderator Gary Grimmer, CICE (GainingEdge), celebrating his 20th engagement. Guided by the expertise of association and industry professionals Geneviève Leclerc, CMP (#MEET4IMPACT), and Deanna Varga, CICE (MayvinGlobal), participants delved into compelling discussions on key topics shaping the international meetings industry. Uncover insights, trends, and a featured EASL Case Study in this comprehensive recap.

Discover Geneviève Leclerc's insightful perspectives as she emphasizes the crucial integration of impact strategies into destination marketing, aligning with sustainability initiatives. Investigate the practices of professional societies and associations, exemplified by the International Liver Congress in London, to witness the strategic embrace of this approach. Uncover the dynamic interplay where impactful strategies harmonize with sustainability, reshaping the landscape of destination marketing in this illuminating recap.

Relive the 61st International Congress and Convention Association Congress in Kraków, Poland, where diversity, equity, inclusion, sustainability, and legacy took center stage. Immerse yourself in video insights from five legacy sessions, featuring contributions from industry leaders like Geneviève Leclerc, CEO of #MEET4IMPACT, Gary Grimmer of GainingEdge, and Guy Bigwood of the Global Destination Sustainability Movement. Gemmeke De Jongh, International Association Expert at VisitFlanders Convention Bureau, provides a progress report on VisitFlanders’ Legacy Project. Maraika Geisterfer-Black, Advocacy Intern at EASL, shares impactful projects at the International Liver Congress. Explore the discussions and visionary perspectives that shaped this impactful congress.

An insightful podcast series hosted by Nicholas Hall founder of Digital Tourism Think Tank in collaboration with Abu Dhabi Business Events Week. The eight part series explores post pandemic trends in business travel! Genevieve is featured in conversation with Nick Hall in episode 6, discussing #MEET4IMPACT and a discussion on the changes through the meetings and events sector, highlighting the increased awareness about the need for sustainability in the industry and how this area is gaining importance through actions such as measuring the different impacts generated by events in destinations.

Step into the world of positive impact in the business event and tourism industry with Geneviève Leclerc, CEO of #MEET4IMPACT, on the Skift Meetings podcast. Geneviève discusses the BEimpactful framework and explores the eight Community Capitals, ranging from natural to social. Gain insights into intentional impact creation through the Theory of Change, discover the intricacies of measuring impact, and understand the crucial role of storytelling in conveying event impact qualitatively.