Legacy
 Insights

In its recap of IMEX America’s 15th edition, which brought 17,800 people together in Las Vegas, Northstar Meetings Group highlights ImpactAIQ’s launch. The show is serving as a pilot to explore the measurement of social and community outcomes at this scale and better understand the value it creates over time.

Latinamerica Meetings introduces ImpactAIQ, developed by MEET4IMPACT and Gevme to help destinations, associations and organisers demonstrate event value. The article explores how the platform connects objectives with evidence and observed outcomes, with Business Events Montréal and IMEX Group contributing as innovation partners.

Business Events Montréal and MEET4IMPACT examine the changes that congresses can support. Association Meetings International explores Montréal’s approach to impact measurement and the development of ImpactAIQ with Gevme. The outcomes examined include collaboration, knowledge transfer and changes in practice. Examples from circular economy and homelessness events illustrate how bringing different sources of evidence together can clarify an event’s contribution. This approach helps organisers and partners explain the value created for the destination.

Conference and Meetings World introduces the platform launched by MEET4IMPACT and Gevme. How can an event demonstrate value beyond attendance and immediate spending? CMW introduces ImpactAIQ, which brings different sources of data together to help explain event outcomes. Surveys, interviews, documents and video can shed light on social, cultural and environmental change. The article also highlights the involvement of Business Events Montréal and IMEX Group in developing an approach that makes measurement more useful for destinations and organisers.

In TourismExpress, Sylvie Théberge examines how ImpactAIQ can support a more strategic approach. Business events can encourage innovation and lasting collaboration. Demonstrating these contributions requires teams to clarify intended changes and bring scattered evidence together. The article introduces ImpactAIQ, launched by MEET4IMPACT and Gevme at IMEX America. By helping teams analyse qualitative data, the platform connects objectives with observed outcomes. Measurement can then inform action, engage partners and guide improvements to future editions.

Two case studies illustrate evaluation beyond attendance and satisfaction. Meeting Media Group examines Business Events Montréal’s work with MEET4IMPACT and Gevme on ImpactAIQ. The approach combines different sources of data to document how events contribute to destination priorities. Examples from the Canadian Circular Economy Summit and the National Conference on Ending Homelessness show how scattered information can be organised. They shed light on collaboration, stakeholder mobilisation and the changes events can support.

MEET4IMPACT supports organisations seeking to document changes connected with their events. What knowledge is put into practice? Which relationships develop into collaboration? An impact approach connects event objectives with intended outcomes and available evidence. With ImpactAIQ, developed with Gevme, MEET4IMPACT helps destinations and associations structure this work and bring their evidence together. The aim is to make event value clearer for partners and more useful for future decisions.

The publication introduces ImpactAIQ as a tool for designing intended outcomes and documenting results. Covering ImpactAIQ’s launch at IMEX America, The Iceberg emphasises preparation. Developed by MEET4IMPACT and Gevme, the platform helps teams identify intended impacts during event planning. The publication, a media partner of the initiative, also highlights the need for accessible tools to broaden these practices. Better documented case studies can strengthen the sector’s evidence base and support conversations with decision-makers.

A platform to help organisations demonstrate the wider value of their events. Launched at IMEX America, ImpactAIQ combines MEET4IMPACT’s impact methodology with Gevme’s technology. Business Events Montréal and IMEX Group contribute as innovation partners. The platform helps teams clarify intended changes and analyse evidence of the outcomes. Its aim is to make findings more useful for partner discussions, investment decisions and the planning of future events.

Associations Commons examines how ImpactAIQ can support congress planning and evaluation. What remains after congress delegates leave? Associations Commons explores this question through ImpactAIQ, developed by MEET4IMPACT and Gevme. It encourages associations to begin with the change they want to support. Clear objectives help teams choose indicators and gather relevant evidence. AI can assist with analysis, while people remain responsible for interpreting findings and keeping conclusions proportionate to the evidence available.

Factor Meetings explores an approach connecting event objectives with future decisions. In its article on ImpactAIQ, Factor Meetings highlights the challenge of bringing event data together. Surveys, testimonials and documents contain useful information, often scattered across different formats. Developed by MEET4IMPACT and Gevme, the platform helps teams structure objectives and analyse evidence. Findings can then inform the next edition and help explain the value created to partners and funders.

#MEET4IMPACT and Gevme have launched ImpactAIQ, an AI platform for measuring the wider value of events. It’s built to show impact beyond ticket sales and immediate spend, pulling survey data, interviews, documents and video into one system that tracks social, cultural, economic and environmental outcomes.