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Dubai Business Events

The positive impacts of business events

August 2019

Dubai Business Events (DBE) is Dubai’s official convention bureau, its main goal  promoting Dubai as a premier business event destination. To do so, DBE identified the need to adopt a stronger posture on what value the business events hosted in Dubai generate for society at large.

#MEET4IMPACT designed a customized program for the DBE team that was presented during the DBE’s three-day strategic retreat in August 2019. 

The objective for the participants was for them to be empowered to identify opportunities for concrete positive impact projects in the Dubai community. This would be done through: 

Capacity building
Real-time know how
Practical tools

The workshop also provided guidelines for successfully engaging partners and stakeholders within the city in a legacy project.

The key outcome of this mandate was for the Dubai Business Events team to gain a broader understanding of the importance of business events as drivers of positive change, especially in their local key sectors.

They also learned how actions in the organisation and within the context of an international event can integrate many of the SDGs and therefore contribute to the global Agenda 2030.


We demonstrated how activities of DBE could better align with their government policies, thus increasing the recognition of Dubai among the international business community as a innovative destination generating positive results for all of the Dubai ecosystem, including its residents.

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