Clearer objectives for more useful event impact measurement
In a Northstar Meetings Group interview, Geneviève Leclerc explains how ImpactAIQ connects strategy, evidence and decisions.
Photo: Northstar Meetings Group
What should an event help change? This question guides the approach discussed by MEET4IMPACT Co-Founder and CEO Geneviève Leclerc in a Northstar Meetings Group interview following ImpactAIQ’s launch.
A clear objective helps teams identify intended outcomes, the people involved and the evidence they need. Measurement can then inform decisions throughout a project, rather than become a report assembled only after it ends.
Developed by MEET4IMPACT and Gevme, ImpactAIQ helps teams structure this work and bring scattered information together. AI supports analysis, while people remain responsible for defining priorities and interpreting findings. This connection between strategy and measurement also runs through Sylvie Théberge’s article in TourismExpress.
Destination partners have a particular role in following outcomes. They remain in the community after delegates leave and can observe collaborations and changes as they develop. Their involvement helps build a clearer understanding of what an event has contributed to over time.
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