ImpactAIQ: artificial intelligence for event impact measurement
November 25, 2025
Developed with MEET4IMPACT, Gevme, Tourisme Montréal and industry partners, the platform aims to make impact measurement more structured, accessible and useful.
Several 2025 publications highlighted and announced ImpactAIQ, a platform designed to help destinations and organizers plan, measure and communicate the broader outcomes of their events. The project combines MEET4IMPACT’s impact strategy expertise, Gevme’s technology capabilities and the real-world experience of partners such as Tourisme Montréal.
The solution uses artificial intelligence to guide data collection and analysis, structure theories of change and align results with recognized frameworks, including the United Nations Sustainable Development Goals. Its purpose is to document social, intellectual, economic and environmental change beyond tourism returns alone.
Tourisme Montréal supported the first pilot during the Canadian Circular Economy Summit 2025. The platform was also presented at IMEX Frankfurt, where it was cited among the uses of AI with the potential to transform event-industry practice.
ImpactAIQ reflects a shared ambition: to make impact evaluation rigorous enough to inform decisions and accessible enough for broad adoption. The 2025 announcements represent a development and visibility milestone; any statement about commercial availability should be updated at the time of publication.