MEET4IMPACT and Gevme launch ImpactAIQ at IMEX America
Developed with innovation partners Business Events Montréal and IMEX Group, the platform helps organisations demonstrate the wider value of their events.
Image source: LM Latinamerica Meetings
MEET4IMPACT and Gevme launched ImpactAIQ on October 13 at IMEX America in Las Vegas. The platform combines MEET4IMPACT’s impact methodology with Gevme’s technology to help destinations, associations and organisers plan and evaluate event impact.
Events can support new knowledge, collaboration and changes in practice. Yet the information needed to understand those contributions often remains scattered across surveys, interviews, documents and testimonials. ImpactAIQ helps teams connect objectives with evidence and draw useful lessons from it.
Business Events Montréal and IMEX Group contribute as innovation partners. Their experience helps shape an approach grounded in destination and organiser needs. IMEX America is serving as a pilot to explore the measurement of social and community outcomes at a large exhibition.
The launch received coverage from industry publications including Conference and Meetings World, The Iceberg, Factor Meetings and Latinamerica Meetings. Their reporting reflects a shared need to explain what events make possible and use the findings to inform future decisions.
Blogpost sources: