Montréal documents the changes events can support
Two case studies show how Business Events Montréal, MEET4IMPACT and Gevme are making congress contributions to the destination easier to understand.
Photo Credit: © Kenan Alboshi - Tourisme Montréal
How can a city understand what a congress contributes after delegates leave? Articles in Association Meetings International and Meeting Media Group explore Business Events Montréal’s approach, developed with MEET4IMPACT and Gevme around ImpactAIQ.
The Canadian Circular Economy Summit and the National Conference on Ending
Homelessness illustrate this work. These events bring together stakeholders pursuing goals that include innovation, professional practice and collaboration between organisations. Understanding their contribution requires different perspectives and sources of evidence.
The approach brings surveys, interviews and other documents together to structure observed outcomes. It helps make collaboration and stakeholder mobilisation visible in ways attendance figures and satisfaction scores alone cannot explain.
For organisers and their partners, this work supports clearer communication of event value and identifies questions for further investigation. For the destination, it provides a more detailed understanding of the links between hosted congresses, local priorities and the changes that may develop over time.
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