Through partnerships with the academic ecosystem in Montreal and globally, #MEET4IMPACT participates on an ongoing basis in several research projects relating to key themes that are at the core of what we do.
We find it crucial to continue investing in research as it strengthens our methodology and allows us to constantly validate and upgrade our own knowledge, how it’s applied in our industry and how we can then translate this into actions with our clients.
Social Impact of Business Events
Best practices for the event industry
By Lyla Fernandez Aubin
This paper looks to developing knowledge on measuring and communicating the social impact of international congresses and business events.
This international study aims to draw up an inventory of the best practices adopted by the organizers of business meetings with a view to helping stakeholders involved in the organization of this type of event in order to generate more significant impacts with host communities.
The Social Contribution of the Business Events in time of crisis
Pre-existing condition to pivot
By Charlotte Laurin
Due to the COVID-19 pandemic, the business events industry has been put on pause. However, all has not been lost as a general wave of empathy was created. As a response, many actors of the industry pivoted their services to profit their communities and create short term social impact. #MEET4IMPACT explores this social contribution.