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Reimagining Event Impact: The Intersection of Social Good, Sustainability, and Strategic Design
In an era where purpose-driven initiatives are no longer optional but essential, the business events industry and associations face a pivotal moment. The recent 5th Africa Association Summit (AAS5) focused on leveraging AI and Innovation in associations. Geneviève Leclerc, our co-founder and CEO was shed light on a transformative approach to event design that intertwines social impact, sustainability, and strategic planning. As we delve into this paradigm shift, it's clear th
Advancing Impact: ICCA's second Association Impact Masterclass in Dublin
From January 26-28, 2025, senior association executives and destination partners from 18 countries gathered in Dublin for the ICCA Association Impact Masterclass (AIM), hosted by BestCities Global Alliance. The event, co-created by ICCA, #MEET4IMPACT, and GainingEdge, focused on impact measurement, strategic planning, and sustainability. Participants explored how to align their events with broader social, economic, and environmental outcomes by participating in hands-on activ
Canadian study reveals how to design lasting event impact
Destination Canada, MEET4IMPACT and GainingEdge reveal the mechanisms that turn an event into a chain of lasting change.
GDS-Forum and Impact Day 2026 bring sustainability and destination impact together
In Szczecin, GSTC, GDS-Movement, MEET4IMPACT and their partners connected sustainability standards, destination stewardship and positive impact creation.
DMOs as catalysts for a regenerative event economy
MEET4IMPACT’s Made Raie explains why destinations are evolving from event hosts into strategic partners for impact.
EIC prepares a new global measure of the economic significance of events
The Events Industry Council’s forthcoming study and global barometer will help document the evolution and economic value of the sector.
New guide helps associations use subvention as a lever for impact
Conferli, MEET4IMPACT and GDS-Movement offer a practical approach to using the financial and in-kind support available from destinations.
Exempla and MEET4IMPACT partner to strengthen association impact
The partnership combines association support with MEET4IMPACT’s expertise in impact strategy, management and measurement.
ImpactAIQ: artificial intelligence for event impact measurement
Developed with MEET4IMPACT, Gevme, Tourisme Montréal and industry partners, the platform aims to make impact measurement more structured, accessible and useful.
Porto & North Forever Pact turns congresses into meaningful legacies
Presented around the 2025 ICCA World Congress, this collaborative framework places inclusion, innovation and well-being at the heart of event legacy.
The five Vs strengthen the rigour of event impact measurement
Professor Mike Duignan explains the research architecture underpinning the multi-year study by Destination Canada, MEET4IMPACT and GainingEdge.
Event subvention can become a genuine lever for change
A global survey reveals a gap between destination ambitions and the criteria that still guide their support programmes.
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